CONTENT CREATION & COMMUNICATION

Strategic Communication

for Impactful Results

Driving measurable results through data-driven strategies, compelling content, and impactful messaging for diverse audiences.

Helping businesses achieve their marketing goals through strategic communication and compelling content.

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About me

My Work

Explore my experience in crafting strategic communication plans,

creating compelling content, and managing projects that deliver results.

Professor teaching about the use of white space and how it can improve design.

University Teaching Portfolio | Visual Media & Communication

Art & Creative Direction · Communication & Messaging · Content Development · Design · Higher Education & Consulting · Visual Design & Branding

Simplified Medicare Information with Clear Visual Elements

Medicare Guide Content Strategy | The Senior Life

Client & Account Management · Copywriting · Creative Content Development · Marketing & SEO Strategy · SEO Content & Writing · Visual Design & Branding

Photographer & Creative Services | Rognon Photography

Art & Creative Direction · Client & Account Management · Content Development · Photography

Website mockup showcasing design and content layout for optimal user experience.

doTERRA Influencer Marketing Campaign | Strategy & System Development

Client & Account Management · Communication & Messaging · Copywriting · Creative Content Development · Marketing & SEO Strategy

From feature stories to internal communications, see how my work has helped businesses succeed.

Explore My Full Portfolio

Hi! I’m Michelle.

As a skilled communicator with a passion for crafting compelling narratives, I excel in copywriting, content strategy, and project management. I thrive in collaborative environments, leading teams to develop and execute data-driven communication plans that achieve measurable business goals.

My expertise spans creative direction, content strategy, and copywriting, enabling me to deliver impactful solutions across various communication channels.

Learn More About My Journey

Trusted By These Amazing Brands

A glimpse at the companies and industries where I’ve made an impact.

Clients (& Counting!)

SEO Agencies
Marketing Agencies
Health Industry
Technology Industry
Laboratories

Academic Credentials & Professional Certifications

Reflecting a blend of formal education and targeted specialized training.

GOOGLE DATA ANALYTICS PROFESSIONAL CERTIFICATE

Google Career Certificates Feb 2025

DESIGNING EFFECTIVE SCIENCE COMMUNICATION CERTIFICATE

University of Colorado Boulder
Jan 2025

STRATEGIC COMMUNICATION CAMPAIGN CERTIFICATE

University of Colorado Boulder
Jan 2025

BACHELOR OF SCIENCE (B.S.) IN COMMUNICATION

BYU-Idaho, Rexburg, ID
Graduation: Aug 2006

My Skills

Communication & Collaboration

Refining messaging for diverse audiences, fostering cross-team collaboration, and delivering clear, effective communication strategies that align with organizational goals.

Content Creation & Strategy

Crafting impactful content that drives engagement and meets communication goals through web content, social media, e-guides, newsletters, powerpoint presentation slide decks, and other SEO-optimized materials.

Design & Multimedia

Creating visually compelling messaging and content tailored to diverse audiences across multiple communication channels, including feature stories, social media posts, blogs, internal communications, photography, videography, and digital campaigns.

Digital Content Marketing

Developing and managing digital campaigns, social media content, and websites, leveraging SEO and analytics to optimize visibility and performance.

Project Management

Coordinating deliverables, timelines, and cross-department collaboration to ensure successful execution of communication strategies and content projects.

Technical Proficiency

Leveraging tools such as WordPress, Adobe Creative Suite, Google Workspace, Microsoft Office, and social media scheduling platforms, I efficiently create, manage, and deliver high-quality digital content across diverse channels.

Voices of Collaboration

See what clients, team members, and stakeholders say about working with me.

Michelle embodies the integrity, character, communication skils, and scholarly potential that any organization would value. She is a versatile and dependable individual that would be a great asset to any team.

Eric Lybbert

Communication Visual Media Emphasis Lead @ Brigham Young University-Idaho

Michelle hired me onto her writing team as a copywriter and editor after I earned my Bachelor’s in English. Michelle was an excellent leader, providing immediate positive feedback and consistently inspiring exceptional quality of work from me and the other members on her team. She managed multiple projects and deadlines while fostering a positive and collaborative work environment to ensure all stakeholders were aligned.

Jen Fawcett

Copywriter, Editor @ Michelle Rognon Creative

Working with Michelle was an absolute treat! My wife and I found Michelle originally when we were looking for someone to take our engagement photos and loved her so much we used her again for the wedding.

I have also had the opportunity to see her skills in other areas of content creation and creative design (social media marketing, web design) and have found her work to be absolutely beautiful!

Hyrum Clark

Repeat Client @ Rognon Photography

Let’s Create Impact Together!

Whether you need strategic communication, content creation, or campaign management, I’m here to help bring your vision to life. Let’s collaborate to build solutions that drive results.

Contact Me To Get Started!