University Adjunct Professor

Communication Department — Brigham Young University-Idaho

Professional Overview

As an adjunct professor at Brigham Young University-Idaho, I taught Visual Media, a cornerstone course within the Communication Department’s visual communication emphasis. My goal was to prepare students for careers in communication, design, and content strategy by blending academic rigor with insights from my 15+ years as a content strategist and Content Marketing Creator.

The course provided students with a foundation in design principles, visual communication, and online technology while emphasizing purposeful, audience-centered design. Through a curriculum that integrated real-world applications and strategic thinking, I equipped students to create impactful, professional-grade work.

Professor explaining typography basics to a classroom.

Strategic Design: Purpose-Driven Projects

Design is more than aesthetics—it’s about solving problems, communicating effectively, and resonating with a target audience. In my Visual Media course, students learned to approach design strategically through detailed project reports and planning exercises.

Before beginning major projects, students completed structured reports that encouraged intentionality in their work

Audience Analysis: Students identified a specific target audience, considering factors like age, gender, location, and interests. This analysis informed decisions about color, typography, and messaging.

Message Definition: Each project required a clear, focused message. Students defined what they wanted to communicate, ensuring that all design elements worked toward this goal.

Sketching and Iteration: Students developed 3–4 variations of each concept, refining their ideas before creating digital drafts.

Typography and Color Strategy: Students selected typefaces and color palettes aligned with their audience and message, justifying their choices in their reports.

Imagery Attribution: To ensure ethical design practices, students documented and properly attributed all borrowed or purchased assets, reinforcing the importance of legally obtained materials.

Content Creation on WordPress: Students created SEO-optimized blog posts, incorporating keyword-rich titles, audience-specific messaging, and web-optimized images and posts for effective online communication.

Professor teaching about the use of white space and how it can improve design.

Student Assignments & Projects: Showcasing Innovation

To put strategy into practice, students completed hands-on projects that reflected real-world scenarios. These assignments built their technical proficiency and creative confidence:

Adobe Illustrator Icon Project:

Students designed cohesive icon sets to communicate specific messages. Graded on originality, consistency, and clarity, this project developed branding and visual communication skills.

Set of original icons designed in Adobe Illustrator by students.

A cohesive set of icons created by Elise Larkin, Erica Lunnen, and Anonymous

Set of original icons designed by a student, showcasing consistent visual style and clarity of communication.

A set of icons created in Adobe Illustrator by previous visual media course students Amelia Garcia, Breanna Latouche, and Alan Johnson.

Set of original icons designed by several students, showcasing consistent visual style and contrast in design.

A consistent set of icons created by Gable Holyoak and Andrew Mullert.

Adobe InDesign Magazine Spread Project

Students designed multi-page layouts, combining original photography, typography, and storytelling. This project emphasized layout principles and the importance of cohesive visual narratives.

Three-page magazine spread designed by a student, featuring original photography and consistent typography.

Magazine layout project by Ethan Graham, designed with Adobe InDesign, featuring consistent typography and an engaging visual narrative. (Source here)

Adobe Photoshop Non-Literal Creative Advertisement:

Students crafted symbolic, non-literal ads for mundane products, blending multiple images into compelling visuals. This assignment pushed creativity while reinforcing technical skills like image manipulation and creating designs for multi-platform use.

Abstract advertisement designed by a student, using symbolic imagery and contrasting typography to create a unique visual impact.

Creative advertisement by Sarah McPherson, created in Adobe Photoshop. (Find student source attributions here.)

Abstract advertisement designed by a student, blending regular imagery to create a unique visual.

Creative advertisement by Nix Johnson, created in Adobe Photoshop, blending visuals to create a non-literal advertisement for Post-It Notes.  (Find student source attributions here.)

Abstract advertisements designed by students in Visual Media college course.

Creative advertisement examples by students Nix Johnson, Amelia Garcia, and Sarah McPherson that was created in Adobe Photoshop. (Find student source attributions here.)

Non-literal advertisement designed by a student, creating symbolic imagery from two or more blended images.

Creative advertisement by Rio Buck, created in Adobe Photoshop, blending visuals to create a non-literal advertisement for Roomba.  (Find student source attributions here.)

Creative advertisement designed by a student, showcasing same design done in different ad formats.

Creative advertisement by Gerimae Abiera, created in Adobe Photoshop, showcasing multiple sizes for advertisements.  (Find student source attributions here.)

Ad Campaign Recreation

Students analyzed professional ad campaigns, then designed complementary pieces that aligned with the campaign’s branding and messaging. This exercise emphasized consistency, branding, and audience targeting.

Student-designed ad campaign, emphasizing audience-targeted messaging and consistent visuals.

Mock campaign ad by Gable Holyoak, showcasing consistent visuals and strategic design.(Find student source attributions here.)

Student mock campaign ad with custom visuals and cohesive typography.

Ad campaign project by Morgan Thrasher, featuring cohesive branding and messaging. (Find student source attributions here.)

Student project highlighting consistent messaging and professional ad design.

This mock ad campaign, designed by Sabra Gilbreath, demonstrates professional-level branding and design strategies. (Find student source attributions here.)

Mock ad campaign created by a student, featuring cohesive branding and messaging.

Ad campaign project designed by an anonymous student focusing on cohesive branding and audience-specific messaging.(Find student source attributions here.)

Ad campaign project showcasing branding alignment and strategic design elements.

Branding-focused ad campaign with clear messaging, created by Gerimae Abiera as part of a Visual Media course. (Find student source attributions here.)

Branding-focused ad campaign project featuring student-created assets.

Cohesive branding and visual messaging are the hallmarks of this ad campaign project created by Rio Buck. (Find student source attributions here.)

Slide Deck Design Project

Students designed branded presentations to explain their ad campaign analyses, showcasing their ability to communicate ideas clearly and creatively through visual storytelling.
Custom slide deck created by visual media communication students for a presentation on branding and design.

Branded slide deck project created by Gable Holyoak, Erica Lunnen, Amelia Garcia, Keilana Clark, Alan Johnson, and anonymous, showcasing professional design principles. (Find student source attributions here.)

Designed to accompany a mock ad campaign, University student, Alan Johnson’s, slide deck features branding alignment, audience-focused messaging, and creative layout techniques. (Find student source attributions here.)

Slide presentation created for an ad campaign analysis, emphasizing professional design.

Custom-designed presentation slides by Erica Lunnen, emphasizing creative layouts and branding. (Find student source attributions here.)

A custom slide deck designed to present student Erica Lunnen’s ad campaign analysis with clarity and creativity. (Find student source attributions here.)

Student slide deck featuring creative layouts and branded design elements.

Communication student, Nix Johnson’s, designed slide decks to support their ad campaign analysis, focusing on maintaining consistent branding, typography, and layout throughout the presentation. (Find student source attributions here.)

Final presentation slide deck with consistent visuals and strategic communication.

This final presentation by Nix Johnson highlights strong visual storytelling through consistent slide design. (Find student source attributions here.)

Design analysis and slide deck design created by Gerimae Abiera for a communication college course — visual media. (Sources Found here.)

Mentorship and Real-World Applications

My teaching philosophy extended beyond technical skills to include mentorship and professional development. I encouraged students to think like professionals, focusing on problem-solving and strategic decision-making.

Real-World Integration:
  • Students learned to create assets for diverse audiences, with projects like blog posts and ad campaigns reflecting professional challenges.
  • I guided students in building professional portfolios, showcasing their work and articulating the strategic thinking behind their designs.
  • Lessons on copyright, attribution, and ethical design practices ensured students were prepared for real-world industry standards.
Professor engaging with students in a hybrid class setting, half online, half in person.
Collaboration Skills

Collaboration is essential in creative industries. Through peer critiques, students honed their ability to communicate ideas, provide constructive feedback, and integrate input from others. These exercises prepared them for cross-functional teamwork, a cornerstone of success in marketing and communication roles.

Content Strategy and Planning

Beyond design, students explored how content and strategy intersect. Lessons emphasized aligning visuals with messaging and creating content with clear objectives. Students learned to:

  • Develop plans that prioritize audience needs and project goals.
  • Use design principles to enhance messaging.
    Present cohesive ideas to stakeholders through professional deliverables like branded slide decks and ad campaigns.

Student Testimonials: Praise from the Classroom

Colleague Endorsements: Insights from the Team

Michelle is not only a wonderful person to be around, but she is inspirational in the way she teaches and leads others. When I was first hired to teach at BYU-Idaho, I sat in her classroom every single week taking notes and observing her interactions with students. She connects so well with others, understands how to teach at different levels of understanding, and cares about those in her classroom. I couldn’t recommend someone more for to teach or lead a team. I loved learning from her and I know her students did too.

Emily Russell
Emily Russell
University Professor — Communication Department

I had the privilege of working with Michelle at BYU-Idaho, and from the beginning, I was impressed by her ability to articulate complex topics as an instructor in clear and engaging ways. Her proficiency in visual media, including photography, graphic design, videography, editing, and Adobe Creative Suite, enabled her to teach Visual Communication principles to her students. Her public speaking and presentation skills were evident in the engaging and informative presentations she delivered, positively representing our program. 

Eric Lybbert
Eric Lybbert
University Professor, Communication Department

Part II: As the semesters progressed, I noticed Michelle was leading students in creative discussions and helping them brainstorm and come up with ideas for projects. Michelle’s ability to actively listen to concerns and tailor communication ensured that her messages resonated effectively with all audiences. Her dedication to developing her own teaching plans and sharing those with others on the team was commendable. In every situation, Michelle seems to be able to analyze what is going on and then determine the best way to approach it. She clearly communicates her point of view and helps others move forward with her. She is a leader at heart and I am excited to see what she is able to accomplish in the future.

Eric Lybbert
Eric Lybbert
University Professor — Communications Department
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