Cookie Crumb | Logo Design & Brand Identity Creation

Cookie Crumb Crochet: Creating a Memorable Children’s Brand Identity

Project Type: Brand Identity Package, Brand Guidelines, Creative & Content Strategy

Client/Key Stakeholders: Cookie Crumb Crochet, Makeshift Ads, Michelle Rognon Creative

My Role: Brand Strategist, Designer, Creative & Content Strategist, Account Manager

Project Summary

Developed a unique and engaging brand identity for Cookie Crumb Crochet, a children’s crochet essentials brand. This included designing a playful and heartwarming logo, comprehensive brand guidelines, and social media assets to create consistent visual and communication standards across all marketing channels. The brand aimed to resonate with its target audience through an authentic, heartwarming, and handmade aesthetic, enhancing recognition and trust.

Project Goals

Establish a compelling, cohesive brand identity that reflects the warmth, charm, and craftsmanship of Cookie Crumb Crochet’s products.
Strengthen brand recognition and build customer trust through visually engaging assets and consistent messaging.
Develop marketing materials and a brand launch strategy to boost online engagement and drive customer loyalty.

Key Deliverables

Logo Design & Brand Guidelines: Created a memorable logo representing the brand’s handmade essence. The brand guidelines covered typography, color palettes, patterns, and logo applications, ensuring consistent brand presentation across all platforms.
Social Media & Marketing Assets: Designed visually captivating social media posts, templates, and branding assets. Provided guidelines on imagery, captions, and tone to ensure a consistent and appealing brand presence.
Launch Strategy: Crafted a comprehensive launch plan using engaging digital content and storytelling to introduce the brand to the market, boosting customer attraction and retention.

Color palette design for Cookie Crumb Crochet branding.

The Brand Style Guide

To ensure consistent and impactful brand communication, I developed a detailed brand style guide for Cookie Crumb Crochet. This user-friendly guide served as a resource for content creators to maintain brand identity across social media, website banners, blogs, and marketing emails. Featuring clear instructions, creative examples, and “do’s and don’ts,” the style guide empowered content creators to craft cohesive brand experiences, solidifying Cookie Crumb Crochet’s presence as a go-to for charming, high-quality children’s crochet products.

Brand Application Mockups

Beyond logo design, I created mockups to demonstrate brand consistency across various applications. From clothing labels and tags to packaging, totes, and social media visuals, these mockups showcased how the brand identity could effectively resonate with the target audience at every touchpoint.

Brown baby onesie with a centered, alternative Cookie Crumb Crochet logo, reflecting the brand’s playful and warm design aesthetic.

Challenges & Solutions

Challenge: Establishing a Distinct Brand Identity in a Competitive Market
Solution: Conducted extensive market research to pinpoint competitors and define a unique brand positioning strategy. Focused on evoking warmth, authenticity, and playfulness through cohesive visual elements like the logo, color palette, and brand patterns to stand out from other children’s brands.
Challenge: Ensuring Consistent Messaging Across Multiple Platforms
Solution: Created comprehensive brand guidelines detailing tone, style, typography, and logo usage, enabling consistent messaging across all marketing materials and enhancing brand recognition.

Heartwarming logo design for children's clothing brand.

Options for branded packaging tags, displaying Cookie Crumb Crochet’s logo and style.

Target Audience & Communication Style

Target Audience:
Parents, grandparents, and caregivers of children, predominantly women aged 25-45 who appreciate handmade, high-quality crochet essentials.
Tone & Style:
Playful, heartwarming, and nurturing. Communication emphasized authenticity, warmth, and craftsmanship to evoke positive emotions and build a strong connection with the target audience.

The Cookie Crumb Crochet brand identity project highlights the transformative power of thoughtful branding and consistent messaging. By crafting a warm, playful, and cohesive brand presence, we helped establish a strong market position and foster lasting connections with the target audience. If you’re looking to create a compelling brand identity that resonates deeply and stands out, let’s collaborate to bring your vision to life. Reach out to learn more about how my expertise can elevate your brand.