Cookie Crumb | Logo Design & Brand Identity Creation

Cookie Crumb Crochet: Creating a Memorable Children’s Brand Identity

Project Type: Brand Identity Package, Brand Guidelines, Creative & Content Strategy

Client/Key Stakeholders: Cookie Crumb Crochet, Makeshift Ads, Michelle Rognon Creative

My Role: Brand Strategist, Designer, Creative & Content Strategist, Account Manager

Project Summary

I developed a unique and engaging brand identity for Cookie Crumb Crochet, a children’s crochet essentials brand. The project included designing a playful and heartwarming logo, creating comprehensive brand guidelines, and producing social media assets to establish consistent visual and communication standards. The goal was to build recognition and trust with the target audience through an authentic, handmade aesthetic that resonated across all marketing channels.

Project Goals

Establish a compelling, cohesive brand identity reflecting Cookie Crumb Crochet’s warmth, charm, and craftsmanship.
Strengthen brand recognition and foster customer trust through visually engaging assets and consistent messaging.
Develop marketing materials and a launch strategy to increase online engagement and drive customer loyalty.

Key Deliverables

Logo Design & Brand Guidelines: Crafted a memorable logo encapsulating the brand’s handmade essence. Developed guidelines for typography, color palettes, patterns, and logo applications to ensure consistent presentation across all platforms.
Social Media & Marketing Assets: Designed visually engaging social media templates, posts, and branding assets with clear guidelines on imagery, captions, and tone, ensuring a cohesive and appealing online presence.
Launch Strategy: Developed a comprehensive launch plan using digital storytelling and creative content to introduce the brand, attract customers, and build loyalty.

Color palette design for Cookie Crumb Crochet branding.

The Brand Style Guide

To ensure consistent and impactful communication, I developed a detailed brand style guide. This guide served as a resource for content creators to maintain brand identity across all platforms, including social media, website banners, blogs, and marketing emails. With creative examples, clear instructions, and practical “do’s and don’ts,” the guide empowered creators to craft cohesive brand experiences, solidifying Cookie Crumb Crochet’s presence as a trusted name in handmade children’s crochet products.

Brand Application Mockups

I created mockups to demonstrate brand consistency across various applications. These included clothing labels, tags, packaging, totes, and social media visuals. The mockups showcased how the brand identity resonated effectively with the target audience at every touchpoint, reinforcing a unified, memorable brand presence.

Brown baby onesie with a centered, alternative Cookie Crumb Crochet logo, reflecting the brand’s playful and warm design aesthetic.

Heartwarming logo design for children's clothing brand.

Options for branded packaging tags, displaying Cookie Crumb Crochet’s logo and style.

Target Audience & Communication Style

Target Audience:
Parents, grandparents, and caregivers of children—primarily women aged 25–45—seeking handmade, high-quality crochet essentials.
Tone & Style:
Playful, heartwarming, and nurturing. Communication focused on authenticity, warmth, and craftsmanship to evoke positive emotions and foster strong audience connections.

Let’s Build a Brand That Inspires Connection!

The Cookie Crumb Crochet project demonstrates the transformative power of thoughtful branding and strategic messaging. If you’re looking to create a cohesive and compelling brand identity that resonates with your audience, let’s collaborate to bring your vision to life.

Bring Your Vision To Life