doTERRA Influencer Marketing Campaign: Strategy & System Development
Project Type: Influencer Marketing System Development, Lead Generation Strategy, Webinar Funnel Creation, Marketing Material & Content Development, and Influencer Onboarding Support.
Stakeholders: wasSIX Creative Agency, Rebecca Hintze (Presidential Diamond Leader, doTERRA), Creation Movement LLC, Mitch Weight (Campaign Strategist), Pete Tidwell (doTERRA Corporate Communications Manager), doTERRA
My Role: Campaign Strategist, Copywriter, Stakeholder Engagement Lead, Communication Specialist
Client website designs for optimized engagement.
Project Summary:
wasSIX Creative Agency was contracted by Mitch Weight, in collaboration with Rebecca Hintze from doTERRA leadership to implement a strategic, influencer-driven marketing initiative. wasSIX developed the Creation Movement and Leadwize Affiliate platforms, which offered scalable marketing tools and resources tailored to the needs of influencers and doTERRA Wellness Advocates. These platforms included customizable conversion pages, comprehensive webinar funnels, and lead-generation systems to drive engagement, capture leads, and boost sales.
To support the initiative, wasSIX executed targeted marketing campaigns involving strategic advertisements, email initiatives, and networking engagements to recruit influencers and Wellness Advocates. Comprehensive onboarding materials, training resources, and ongoing support were provided to ensure participants could fully leverage the tools and maintain alignment with doTERRA’s compliance and branding standards. This strategy empowered participants to effectively connect with their audiences and expand their market reach.
Project Goals
- Tailored Branding and Website Development: Provided branding packages and website development services to help influencers enhance their market presence and foster deeper audience connections.
- Strategic Outreach for Influencer Engagement: Conducted targeted lead generation and influencer recruitment through strategic outreach, including social media advertisements, email campaigns, and impactful networking at industry events.
- Customizable Marketing Resources for Enhanced Sales: Delivered a comprehensive suite of marketing tools to enrolled influencers and Wellness Advocates, enhancing their online presence and boosting sales. Key resources included webinars with integrated sales content, symposium participation opportunities, onboarding guides, and exclusive engagement tools, along with special incentives like free products and exclusive webinars.
- Lead Generation System Development: Developed a lead generation and affiliate system that enabled influencers to market doTERRA using personalized affiliate links, social media ads, and webinars.
Consistent Messaging and Compliance Adherence: - Consistent Messaging: Ensured consistent messaging and strict compliance with doTERRA’s guidelines across all campaign deliverables and communication channels to protect brand integrity.
Client branding design: color variations.
Signup funnel for lead generation.
My Key Contributions:
- Abundance Symposium: Created comprehensive marketing copy, including onboarding emails, training outlines, webinar scripts, e-guides, and supporting materials for the Abundance Symposium, an educational and marketing event that served as a strategic promotional tool for the affiliate program that we developed.
- Leadwize: Collaborated on tailored marketing plans and written copy, and developed content strategies to optimize engagement and lead generation.
- doTERRA For Bloggers: Designed a strategic outline, script, and engagement plan for the doTERRA for Bloggers campaign, presented at the Build Your Blog Conference and extended beyond the event to enhance brand awareness and influencer connection.
Influencer Script: Simplified complex doTERRA and Leadwize affiliate concepts into accessible, engaging scripts for influencers.
Drip Campaign Development: Created and refined a targeted drip campaign for Leadwize participants to maintain engagement and increase conversions.
Author Funnel Page Strategy & Content: Optimized author funnel pages using SEO best practices, user-centric messaging, and clear content to enhance engagement and conversions.
Stakeholder Engagement & Client Management: Served as the primary point of contact for influencers and campaign stakeholders, facilitating consistent messaging and fostering strong relationships.
Data-Driven Outcomes
- Generated significant results, including $28,000 in funnel contracts for one client within a month of launch.
- Delivered a 20% increase in lead generation for a key influencer and a 25% boost in sign-ups for another partner over six months.
This project exemplifies my expertise in developing and executing data-driven influencer marketing strategies, crafting engaging content, and building meaningful client relationships. If you’re seeking a creative strategist to deliver impactful results and drive brand engagement, let’s connect.
wasSIX Creative Agency Team: Michelle Rognon (communication specialist, copywriting, client relations, strategy development), Joel Jenkins (programming, WordPress, landing pages), Ben Jacobson (project management), Derek Cohen (ads), James Rognon (design, campaign strategy, PR), Marcus Patterson (copywriting), Scott Jenkins (webinars), Kevin Santiago (strategy), Tina Spriggs (project management), Mitch Weight (marketing, client lead), Beth Weight (content development), Aubrey Mill (Design), Nicholas Milam (Design), Chris Hansen (marketing)
doTERRA Leadership: Rebecca Hintze, Shane Hintze, Callie Steuer, Dave Steuer, John Niels Petty, Stephanie Gunning, Lisa Bergman. In collaboration with the doTERRA International Corporate Office to ensure adherence to their compliance guidelines. Stakeholder: Pete Tidwell, Corporate Communications Manager.