Work – Michelle Rognon Creative

EVOLUTION OF A COMMUNICATION PROFESSIONAL

Since 2009, I’ve collaborated with SEO and marketing companies to develop and execute successful content strategies.

My journey began with SEO content writing and development for small businesses and marketing agencies like Gravitate One, PRMarketing.com, SEO.com. It has since evolved to include brand development, strategy, and a role as an adjunct faculty member in communication at BYU-Idaho.

Explore my portfolio below to see how I’ve helped businesses achieve their communication and marketing goals.

Professor engaging with students in a hybrid class setting, half online, half in person.

University Teaching Portfolio | Visual Media & Communication

Art & Creative Direction · Communication & Messaging · Content Development · Design · Higher Education & Consulting · Visual Design & Branding

Simplified Medicare Information with Clear Visual Elements

Medicare Guide Content Strategy | The Senior Life

Client & Account Management · Copywriting · Creative Content Development · Marketing & SEO Strategy · SEO Content & Writing · Visual Design & Branding

Photographer & Creative Services | Rognon Photography

Art & Creative Direction · Client & Account Management · Content Development · Photography

Website mockup showcasing design and content layout for optimal user experience.

doTERRA Influencer Marketing Campaign | Strategy & System Development

Client & Account Management · Communication & Messaging · Copywriting · Creative Content Development · Marketing & SEO Strategy

St. Patrick's Day Treasure Hunt Example on Mobile Website

Content Strategy & Design For a Family-Focused Brand | Lil’ Luna

Art & Creative Direction · Content Development · Copywriting · Creative Content Development · Design · Mobile · Photography · Project Management · SEO Content & Writing · Visual Design & Branding · Web

Cookie Crumb | Logo Design & Brand Identity Creation

Art & Creative Direction · Client & Account Management · Visual Design & Branding

Michelle has been working for our company, Gravitate Online, for many months as a freelance writer. We’ve been very impressed with her professionalism, attention to detail and ability to get things done on time. Repeatedly we’ve thrown things at her at the last minute and she always comes through. I could not recommend her more highly.

Todd Jensen — Co-Owner, Gravitate Online (Now Gravitate One)

Trusted By Industry Leaders

Delivering impactful strategies and solutions for exceptional brands.

15+ YEARS

OF CREATIVE EXPERIENCE

With over 15 years in the industry, I’ve honed my skills in content creation, communication strategy, and visual storytelling for businesses across multiple sectors.

90+ CLIENTS

With a proven track record of working with diverse clients, I’ve created impactful campaigns and content strategies that elevate brands and connect with audiences.

TEAM LEADERSHIP

& COLLABORATION

I specialize in leading cross-functional teams, fostering collaboration between writers, designers, and strategists to deliver cohesive, results-driven campaigns.

FOUNDER OF A

CREATIVE AGENCY

As the founder and leader of my own creative agency, I’ve managed teams of up to 21 writers and designers, delivering impactful content and branding solutions to diverse clients.

COMMUNICATION

EXPERTISE

As a seasoned public speaker and communicator, I present complex ideas with clarity and confidence. Whether addressing teams, stakeholders, or clients, I ensure my messaging is impactful and aligned with strategic goals.

SEO & DATA-DRIVEN

CONTENT

I create data-driven, SEO-optimized content strategies that improve search rankings, increase engagement, and drive measurable business results.

Academic Credentials & Professional Certifications

Reflecting a blend of formal education and targeted specialized training.

This certification has equipped me with practical skills in data analysis, including proficiency in spreadsheets, SQL, Tableau, and R programming, enhancing my ability to transform complex data into meaningful narratives that drive strategic communication efforts.

GOOGLE DATA ANALYTICS PROFESSIONAL CERTIFICATE

Google Career Certificates Feb 2025

I gained expertise in designing effective communication strategies that bridge technical and non-technical audiences, ensuring clarity in messaging through strong storytelling, compelling visuals, and audience-tailored content.

DESIGNING EFFECTIVE SCIENCE COMMUNICATION CERTIFICATE

University of Colorado Boulder
Jan 2025

This specialization program focused on understanding the components of strategic communication, strengthening my skills in executing consistent strategic plans that reach target audiences, and focusing on key messages that reflect brand identity and purpose.

STRATEGIC COMMUNICATION CAMPAIGN CERTIFICATE

University of Colorado Boulder
Jan 2025

My formal education equipped me with strong writing, public speaking, and analytical skills that have benefited me throughout my career. This foundation honed my abilities to adapt communication strategies, collaborate with diverse teams, and employ creative approaches to overcome challenges.

BACHELOR OF SCIENCE (B.S.) IN COMMUNICATION

BYU-Idaho, Rexburg, ID
Graduation: Aug 2006

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